‘Footfall’ is quite literally that, so the SSF are being pro-active to support members whether they are minimum wage shop staff, highly paid Podiatrists, cash-strapped shop owners, or financially aware footwear suppliers.
Our first project of the year was to add a page to the website for members to freely advertise for staff, fixtures, fittings, stock, even businesses, proving worthwhile to all.
We also invited reputable manufacturers and suppliers to become Associate Members so that they can network with our membership. It only costs £200 a year to be an Associate Member with lots of free promotion and opportunities for all, which has had a rewarding knock-on affect for everyone involved.
Hot off the press we will be sending members two new free show cards to politely remind the public of their obligation when using a fitting service, and reminding the public of the importance of a professional fitting service if they have no intention of buying from the shop (if Misfit is a member then he will no doubt ask for two!).
And now we can offer ‘members only’ our latest investment - a new infant fitting gauge to complete our suite of fitting gauges. Those selling Clarks , Start-rite and Hush Puppies have access to good gauges, but shops that don’t still wish to offer an excellent fitting service and this will help them tremendously. In consultation with professional gauge makers – Carter Design Group, the new gauge is user friendly in every sense, complimenting the knowledge our members have.
Our courses are constantly revised (next course starts March 1st following MODA) with a special Deluxe course for new businesses and we are working closely with Datateam to provide a first class Footwear Awards Dinner at the Moda show – not to be missed! We have even doubled our promotional/advertising efforts to lead consumers to the finest in the industry.
All in all there is never a better time to be involved with the Society of Shoe Fitters. Our assistance to members is far-reaching, we are continually raising the bar. If you would like to join us and would like access to our help and support, contact us now… (www.shoefitters-uk.org or Email: secretary@shoefitters-uk.org)
Laura West, secretary of the Shoe Fitters Society
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