I was recently awarded the Young Retailer of the Year award by the British Independent Retailers Association (Bira), which was a fantastic reassurance that I am working in the right direction when it comes to retail.
The award was something I came across when I was at a committee meeting for FAB (Fashion Association of Britain) – the new division of Bira that acts as the voice of independent retailers in the fashion sector – and I thought it would be a useful marketing exercise for the business, as well as something for which I wanted to apply for my own personal development.
I am always looking for opportunities for the business, and awards can be a good way to promote an independent store. Like most retailers, however, I had not placed much value on what I was doing because I felt someone else somewhere else was doing something better. Working in an independent boutique, I think we all feel isolated at times, so awards can be a great source of reassurance.
I have been immersed in this industry from an early age because my mother owns Ambiance of Colchester but, having taken on more areas of responsibility, I have discovered my key areas of interest. Winning the award has increased my innate thirst to learn even more about the fashion industry and working in retail.
Melissa Wheeler, marketing and PR manager, Ambiance of Colchester, Essex
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