The one item of ‘clothing’ that can serious damage your health and alter your entire physiology is your footwear, but unlike in Germany , still the UK government neglects to insist on formal qualification – it is left to moral obligation rather than legal obligation.
The Society of Shoe Fitters has been running qualification courses for 53 years which is what helps them to maintain help-lines, website, foothealth education leaflets etc., however they acknowledge that there are many good shoe retail staff that know how to do the job properly and have no formal qualifcation.
Staff may be extremely knowledgeable about their products, feet and the ability to actual ‘fit’ shoes, but may have nothing to prove they know what they are doing. Spending a day with a manufacturer, or learning from well experienced colleagues is extremely beneficial, but does not provide them with an all-round sense of achievement or overall stamp of approval.
The not-for-profit SSF is addressing this problem. They work with the finest people in the industry and continue to do so with their training and support systems. Now they are approaching those that DO know what they are doing and helping them to prove it.
The SSF have introduced a new Entrance Application which should be extremely straightforward for experienced shoe retail staff… in addition they have also made it affordable to all, merely £50. Now, for the price of one pair of shoes, you can provide your business, and an experienced member of your staff, with national recognition.
If you or your colleagues would like to take part you can download the Application without obligation from the SSF website (www.shoefitters-uk.org) or pick up a hard copy at MODA (Stand S40). Successful conclusion gives membership of this prestigious and reputable organisation (M.S.S.F.), so if your shop needs something new to shout about and a U.S.P. to upstage your competition, look no further!
For inexperienced staff the 5 month course starts September 1st and the 10 month course starts October 1st.

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